It is not just the sea, beautiful beaches and Tioman Island that make Pahang the most all-encompassing holiday destination in Malaysia. Its wild and rustic rural interior also offers unlimited adventures and exciting days of exploration and discoveries.

Located in the peninsula and so easily accessible, your Pahang destination does not need days of painstaking travel. It takes only a few hours to find yourself amidst verdant forests, frolicking in gushing waterfalls, exploring the unique wetlands or to come up close and personal with amazing wildlife. Easy accessibility, warm tropical climate, on-going conservation efforts and numerous nature spots all contribute to making Pahang a premier eco-tourism destination on this side of Malaysia.

Most parts of the state are covered by the oldest tropical rainforests --  home to a variety of exotic, rare and protected flora and fauna. Challenging jungle tracking, the adrenaline-pumping thrill of white water rafting or a quiet communion with nature are among the wide range of activities that can be enjoyed in Pahang's fascinating outdoor environment. The many rivers, streams and lakes also teem with many species of fresh-water fish.

In Pahang you have not one but many choices to chose from if you decide on an inland adventure. For the cool climes of the highlands you have two to chose from. Three if you take into account the glitzy attractions of Genting Highlands. If it is lakes and wetlands, you have two - Lake Chini with its fabled ancient sunken city or Lake Bera, which is the largest in Malaysia. Both have their unique attractions to keep you in awe.

If it is wildlife, you can actually get  up close to them at centres such as the Kuala Gandah Elephant Sanctuary or the Jenderak Seladang (wild buffalo) and Deer Breeding Centre. These are places where the animals are not just for show but are actually stationed there to perpetuate their survival for their sake and ours. Therein lies conservation. The elephant sanctuary is where stray or injured pachyderms are treated and rehabilitated before being released back into the wilds.